According to the Nielsen Company, people spent an average of 6 hours, 43 minutes and 22 seconds on Facebook during April 2010. That’s 403 minutes (rounded to the minute) per user for that month; during March, it was 419 minutes. In February, about 388 minutes. Average those numbers together (and assume 4 weeks in a month), and that’s an average of about 100 minutes spent on Facebook per user, per week for the three most recent months.
That’s how Karl Stolley starts off his new project: While You Were On Facebook. The permise is simple. Instead of spending that time on Facebook, spend 100 minutes a week working on your own website(s). Add microformats, add PubSubHubBub, or just make it easier to figure out what you’re up to.
I made the suggestion we bump it to 105 minutes a week, or more easily digestible, 15 minutes a day. That’s a nice easy number, and something everyone can do (right)? So, starting tomorrow I’m going to spend 15 minutes a day working on my online presence.
First up, I need to wrap up my redesign of TravisSwicegood.com and get it deployed. Then I’ll start tackling some of the other pieces I want to add to it.
