1. When we yell at our car or coffee machine, it’s fine because they’re just mechanical appliances.

    So when we yell at a website or company, using our computer or phone appliance, we forget it’s not an appliance, but a person that’s affected.

    It’s dehumanizing to have thousands of people passing through our computer screens, so we do things we’d never do if they were sitting next to us.

    It’s too overwhelming to remember that at the end of every computer is a real person, a lot like you, whose birthday was last week, who has three best friends but nobody to spoon at night, and is personally affected by what you say.

    Even if we remember it right now, is it even possible to remember it next time we’re overwhelmed, or perhaps never forget it again?